What’s the point of defining your brand? It’s all in the title. Really, it is! Your brand is how you influence the way people perceive you and your organisation. You can’t control the way they think about you but you can control your actions and your message. We expand on this in our recent articles about brand…

What is good? What is bad? We thought about including the question of a bad reputation in a previous article but it felt a bit too big. It needs its own space. The question of what’s good and what’s bad is probably one for the philosophers and the academics but it has so much relevance to…

Is your brand only about your customers? There are lots of articles written by respected people and institutions that say your brand is all about your customer. They’ll tell you that the purpose of your brand is to make your business relevant and to make it stand out. They’re right. They’ll also tell you that your reputation…

Rigatoni all’amatriciana This isn’t for the purists. No! The purists will revolt! “Amatriciana is made for Bucatini! Our Roman ancestors wanted it that way so that’s the way it should be!” Bucatini is a long, spiralling pasta with a small hole through the middle that lets a little sauce pour through and…

Ads on Facebook, that’s the way forward! Have we missed something? Are ads on Facebook no longer trendy? Oops? OK, where else should you advertise? LinkedIn? Instagram? YouTube? Tik Tok? My Space? Pinterest? Google? Bing? Radio? TV? Billboards? So many options, so little time. You’d better check out what everyone else is doing and copy them! Seriously, Jimmy 2 million views said so You…

Don’t roll your eyes just yet This year’s Christmas ad by Lidl is one you can truly believe in. Why? They’ve done it their way. “The world is hushed and white with snow, lonely hearts meet through the window, could a friendship be ahead? Nope!” …

“I feel like it’s shouting at me!” We’ve all felt like that haven’t we? We’ve been staring at an artistic impression in a gallery or even a piece of graffiti on a train and thought “it’s trying to tell me something!”. Sometimes, it’s abundantly clear, as if its message is being shouted. Other times, it feels like…

This is what you need to do in order to define your brand Lay out a plan for the future. Clarify your purpose. This proven technique has been used thousands of times. Why are you in business? What do you want to achieve? What makes you… Ok, we’ll stop right there. We’re offering good advice above but something about it just doesn’t feel…

Think about your audience How often have you heard that? If you’ve been within a whisker of somebody from Puck Creations at any point in your life, you’ve probably heard it a lot. It’s not unique to us though, it’s standard advice and there’s good reason. There’s no point in trying to speak to…