Stefano CapacchioneStorytelling with Puck, from words on a page to the whirlwind of stories told in music, film, art…National Storytelling Week in the UK5 min read·Dec 31, 2020----
Stefano CapacchioneClarity, consistency, relevance and differentiation.What’s the point of defining your brand?4 min read·Dec 22, 2020----
Stefano CapacchioneIs there such a thing as a bad reputation in business?What is good? What is bad?5 min read·Dec 18, 2020----
Stefano CapacchioneIf you care about your reputation, make sure you Define Your Brand. | Puck CreationsIs your brand only about your customers?5 min read·Dec 16, 2020----
Stefano CapacchioneOh, the sweet taste of getting exactly what you desire.Rigatoni all’amatriciana3 min read·Dec 12, 2020----
Stefano CapacchioneinPuck CreationsAre you getting your face in front of your audience or somebody else’s? | Puck CreationsAds on Facebook, that’s the way forward!4 min read·Dec 8, 2020----
Stefano CapacchioneHow Lidl’s Brand Personality stands out with their 2020 Christmas Ad | Puck CreationsDon’t roll your eyes just yet4 min read·Nov 28, 2020----
Stefano CapacchioneWhy is tone of voice important for business? Have you defined it for your brand?“I feel like it’s shouting at me!”4 min read·Nov 22, 2020----
Stefano CapacchioneHow important is your brand personality?This is what you need to do in order to define your brand4 min read·Nov 15, 2020----
Stefano CapacchioneinPuck CreationsWhy your target audience and your perfect buyer persona are not the same thing | Puck CreationsThink about your audience4 min read·Sep 15, 2020----